Qualitative Market Research: A Comprehensive Guide
by Hy Mariampolski
ISBN 13: 9780761969457
Format: Paperback (326 pages) Publisher: SAGE Publications, Inc Published: 28 Sep 2001 Other Format: Turtleback
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Ethnography for Marketers: A Guide to Consumer Immersion
ISBN 13: 9780761969464
Format: Hardcover (264 pages) Publisher: SAGE Publications, Inc Published: 12 Aug 2005